Brand Guidelines
Capital Layer is the money infrastructure behind enterprise finance.
We exist to make stablecoin settlement follow how enterprises already operate: defined approvals, clear responsibility, and audit-ready records.
Capital Layer sits between banks, stablecoin rails, and enterprise systems, turning fragmented fund movement into a unified, governed workflow across entities and borders.
01
Personality
Capital Layer’s voice embodies connection and power.We communicate with clarity and conviction—turning complex blockchain systems into seamless experiences.Confident and forward-looking, our tone builds trust and drives momentum across the network of networks.
Calm
Confident
Transparent
Tone & Voice
Clean and modern
Minimal, contemporary, and structured—designed to feel fast, precise, and always up to date.
Calm and rational
Clear thinking first. We explain complex workflows in a steady, logical way—no drama, no noise.
Specific and factual
(use numbers, concrete examples)
Prefer proof over claims. Use clear metrics, timelines, and real examples to support every message.
Clear, simple, transparent language.
Plain language, straight to the point. Make risks, controls, and trade-offs easy to understand at a glance.
02
Logo Variations
Use the version that keeps the mark high-contrast, sharp, and readable in its environment.
Light Background
For white or light backgrounds.Use the blue symbol paired with the black wordmark to keep the lockup crisp and neutral.
Dark Background
For dark or image-heavy backgrounds.Use the reversed (white) wordmark to maximize contrast and keep the logo readable at a glance.
Brand Blue Background
For brand-blue backgrounds.Use the full reverse (white) lockup to maintain maximum contrast and a strong, consistent brand signature.
Mono / Single-Color
For one-color applications.Use the solid black version for print, stamps, low-fidelity outputs, or when color is unavailable.
Logo Variations
Use these logos according to different situations.
Horizontal
Vertical
Logomark
Partnerships
03
Color
Primary Blue is the brand anchor for hero areas and key actions.
Deep tones build hierarchy; lighter secondary tones support backgrounds, charts, and subtle emphasis.
Primary Palette
Primary
#1564E2
Accent
#0F2854
Accent
#06070B
Secondary Palette
#1145A6
#BDE8F5
#81A7D0
#1F3B5F
#E6F0FA
04
Typography
Capital Layer’s branding system uses two typefaces: one for headlines and one for body text.
Stage Grotesk is the primary headline typeface, selected for its clean geometry and contemporary tone. It delivers clear hierarchy and a confident presence across key messages.
Rethink Sans is the primary body typeface, optimized for readability and long-form content. It supports a calm, professional voice across product UI and communications.
Display Title
Stage Grotesk
Paragraph
Rethink Sans
Capital Layer provides a unified digital finance layer for enterprises and applications operating with stablecoins and digital assets.
Type Sizes 55–72pt/px
110% Leading
0% Tracking
We transform stablecoin settlement into a unified business workflow, giving enterprises precise control of funds while reducing the cost and friction of moving money across entities and borders.
Type Sizes 24–55pt/px
120% Leading
0% Tracking
We envision a future where enterprises operate digital finance as core infrastructure, using stablecoins and digital assets to execute settlement, custody, and internal financial operations with the same rigor as traditional systems.
Type Sizes 0–24pt/px
130% Leading
0% Tracking
05
Pattern
The block pattern is the boldest expression of the Capital Layer’s system. It scales the logo’s diagonal geometry into confident panels that feel stable and intentional. Use it when you need strong brand presence—covers, key visuals, and hero sections—while keeping typography clean and calm.
Pattern Canva
